What does that mean?

You want to jump into the online world, you are ready for a website, or you're looking for some online advertising. So you look into it, and you find terms like SEO, hits, clicks, views, traffic, keywords, meta, displays, dpi, pixels, hosting, domain, bandwidth. We don't want you to run away screaming when looking into something so important for your business so we have gathered together a glossary of internet and website terms to help you understand. We put these confusing terms in 'normal' definitions to help our clients understand exactly what all this means.

Clicks-Clicks are something everyone does online, put your mouse over something and click on it. Clicks in terms of website advertising is a little different, that is simply a measure of how many times people have clicked on your ad. Some companies charge per click when they charge for ads, but this can be confusing and since the number of clicks can vary widely for many different reasons. Advantage Marketing doesn't charge per click, but we do keep records of how many people have clicked on each ad.

Display ads-Display ads are a type of advertising that is an image. Different sites sell ads in different sizes, some sell them as banners, and some charge per view (each time your ad is displayed) and some per click (see above). Here at Advantage Marketing we charge by the year, we don't rotate ads so if you pay to be on a page your ad is shown every time that page is displayed!

Domain names-A domain name is a label. If you think of the world wide web as a big filing cabinet the domain name is the label on the folder that makes it easy to find. Do you need a domain name to have a website? Only if you want people to be able to find it. A domain name is your main URL.

Dpi- dpi stands for 'dots per inch' it has to do with how high of a quality an image is. The greater the dots per inch (the more dots there are in each inch) the higher quality the image, the larger it can be blown up, the sharper it can be printed. General standards are: 72dpi for the web. 300dpi for printed work. If you are ever confused or aren't sure what to send, send it bigger, as it can always be made smaller.

Hits-Hits are something that a lot of companies have really pushed as a big deal. This is very misleading when it comes to advertising as hits don't really mean much when it comes to web traffic. A 'hit' is when something on the internet asks for something from your server (where your website is stored). One page view can equal hundreds of 'hits' depending on how many images or files are displayed on that page. Don't be misled by a company with millions of 'hits' per day, if each page is asking for thousands of files or they have scripts running they could have a very small percentage of that in actual page views.

Hosting-Hosting is like renting a space on the internet. If you are imagining the web as a big file cabinet your hosting is the drawer your site is stored in. Or you can think of the hosting as a hard drive where your files are stored. The difference between storing your site on your computer hard drive and hosting is hosting can be accessed by anyone with an internet connection.

Keywords-Keywords are words that define your site. Imagine you were searching something on Google, Bing or Yahoo and you were hoping to find your business, what are the words that you would put in? Those would be your keywords; words you want people to associate with your business. Keywords should appear in your content, page titles, URLs, and in your meta.

Meta-Meta data is the behind the scenes information that users won't see when they come to your site. It is 'hidden' in the code and not visible to the public. Why is it important then? It is where you set your page titles (which are actually displayed on the top of the display window), and it is how search engines know what your site is about. It helps a search engine 'crawl' your site (with 'robot' or 'bots') and know what the content is about and how to categorize your site. It is important to repeat your content keywords in the Meta so you are found when people search for your keywords.

Pixels-A pixel is a unit of measurement, it is a square that can be large or small and is measured by how many there are per inch. The smaller the pixel the smoother the picture looks, the higher the pixel count the more definition there is in an image. Cameras are often measured in 'Mega' pixels or MP, which is million pixels (2 mega pixels is two million pixels).

SEO-SEO means Search Engine Optimization which is critical for businesses who would like their websites to be found in a search online. Anyone can find your website if they type in your URL, but how many people are going to know what your URL is? Like a phone number, a URL is only going to get you to the business you want if you know it. And a search engine is like a big electronic phone book, but you are responsible for listing yourself on the search engines. (Because a printed directory of URLs would be way too large-there are hundreds of millions of URLs currently in use)

Traffic-There are no stop lights on the world wide web, but there is plenty of traffic. Traffic refers to the people that come and go through your website. How often they come, how long they stay, where they came from and where they exit to. It is all thought of as traffic. Typically there are visits or page views included with traffic data, but generally the bigger the numbers the better your website is doing.

URL-URL stands for "Universal Resource Locator" which is a neat bit of trivia if you are ever on Jeopardy, but what it really does is what is important. A URL is the location of something on the web. URLs are a little like domain names, in that they help people find things, but URLs are more than just a domain name. Domain names generally point to a whole website, where URLs can point to a specific file on that website. Example visitludington.com is one of our domain names which takes you to the whole site. But visitludington.com/categories/lodging takes you to the lodging category on the Visit Ludington site. Both are URLs but only one is a domain name.
Last Updated: 03-11-2013 01:38 PM ID: 998