Welcome to Advantage Marketing & Publications, Inc. We are based in Ludington, Michigan, along the beautiful shores of Lake Michigan. Our love of this area makes our job easy, as we're always ready to boast about the wonderful resources found in this part of the state. We publish both in print and online, serving the many tourists who visit our area, as well as people looking to relocate to our scenic shoreline. New guides are published annually, and our websites are continually being updated.

Our printed publications include the Ludington Area Visitors Guide, a very comprehensive 88-page magazine with full color throughout and stunning photographs of the area. Lodging, restaurants, things to do and camping are just a few of the sections in the guide. The Ludington Area Map Guide features detailed maps of downtown, the coast, county, region, and Ludington State Park trails. For the best places to dine, we also publish the popular Ludington Area Menu Guide. All our publications are distributed free of charge through local restaurants, motels, and area merchants.

Realizing the web was the best way to reach those outside our area, we created VisitLudington.com and HamlinLake.com. Other websites soon followed, including WestMichiganCelebrations.com, a website devoted to assist those planning a wedding, reunion, or special party in the Ludington, Manistee, Pentwater and Silver Lake area. We have also gathered all area businesses into a handy online directory called WestMichiganYellowPages.com, sorted by category and/or community.

Over the past year, Advantage Marketing has brought all our websites together under the umbrella of WestMichiganGuides.com, connecting Ludington, Hamlin Lake, Scottville, Pentwater, Silver Lake, Manistee, and the Ludington State Park, forming the “power of community” and propelling us to high ranking positions in the most popular searches. We are continually updating the sites; taking input from your emails and adding things that are of interest to you.

In addition to our own sites, we’re also busy creating websites for our customers. With our staff’s expertise and knowledge, we take pride in our ability to promote the area and help local business.

Every day, things change around us, and we're always looking for new and better ways to introduce our community to the world. We hope you enjoy our publications as much as we enjoy producing them.